welcome to charisma

At Charisma, we craft furniture that mirrors your individuality and enhances your living space. Our focus is on providing plush, stylish, and functional pieces at great value. With our selection, create a warm, inviting home that celebrates the good life.

how it started

Born at the High-Point Market Innovation Center in NC, this Flexsteel brand offers stylish, functional furniture. Our collections - including sofas, loveseats, chairs, and sectionals - combine sleek design with comfort. Perfect for the modern home, Charisma adds a touch of elegance with its premium fabrics and Flexsteel craftsmanship.

the good life made better

What exactly is it that transforms a house into a home? At Charisma, we believe “home” is that feeling you get when personal style is perfectly paired with lasting comfort. It’s the good life—made better—with living spaces that authentically reflect you and your lifestyle. Devoted to bringing you on-trend, affordable design, we craft high-quality furnishings at an approachable price so you can easily create stylish spaces that feel like home.

Our Commitment To You

affordable design

Surrounding yourself with the style you love doesn’t have to break the bank. Whether this is your starter house or forever home, we make great design approachable. Balancing on-trend looks with timeless details, we craft covet-worthy furnishings that provide lasting value for you.

Our Commitment To You

lasting comfort

A living space is only worth living in if the furniture feels as good as it looks. Each piece of Charisma furniture is carefully crafted with thoughtful materials that offer ease and enjoyment. With soft yet supportive cushions and options for deeper seat styles, our furnishings are designed so that every body can experience exceptional comfort.

Our Commitment To You

locally made

Crafted in North America and sold by local retailers, we’re close to where you are. Don’t rely on chance when it comes to selecting beautiful and enduring furniture for your home. We invite you to support your local community and reduce your environmental impact by experiencing our furniture at your nearest retailer—because seeing (and feeling) is believing.

Our Commitment To You

superior quality

Our furnishings are designed and crafted to last—constructed with sturdy frames, strong springs, and durable fabrics that support active lifestyles. Flawlessly executed with an uncompromising attention to detail, we prove that high quality doesn't have to come with a high price tag.

bring your home to life

Charisma is offered at more than 200 retailers nationwide.

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